Storytelling can help charities form an emotional connection with supporters. Learn how you can craft more effective narratives
This article is sponsored by Sage Intacct – the non-profit financial management platform that lets you pursue your mission more efficiently with a sophisticated multidimensional database that lets you aggregate transactions and activities across your non-profit organisation.
At the heart of every charity-supporter relationship is an emotional connection. The beginnings of this connection lie in storytelling. They commence the moment that someone discovers your work and finds that it resonates with them.
There is a tendency to view this process of narrative creation and emotional connection as something vague, or even ephemeral. But that is not the case. This process has weight – it leads to tangible results. There is a science to it.
With fewer individuals donating to charities in this uncertain economic climate (a climate in which the need for charitable services is greater than ever), the need to engage and nurture your donor base is more important than ever.
There is sometimes a misconception that storytelling is only valuable for attracting new supporters. This is not the case. The best place to raise additional funds is often your existing donor base. Staying connected to your donors and communicating your impact can help ensure your organisation remains top of mind when those individuals or organisations budget for their charitable contributions.
The ‘Non-profit Storytelling’ ebook offers insights to help charity marketing teams build effective narratives that resonate with potential supporters. The report delves into the topics that donors have defined as the most important, as well as how data-driven insights can strengthen your story.
This free digital resource even offers tools for mapping generational differences in donation habits – to ensure that you have all the insight you need to plan campaigns that communicate effectively with your core demographics.
Sage Foundation and Sage Intacct work to leverage Sage’s cutting-edge technology to empower charities, non-profits, and social good causes with the insight necessary to make the right decisions.
Download the ‘Non-profit storytelling’ ebook to learn more