The Charities Aid Foundation (CAF) has launched a free online guide to help small and medium sized charities boost donations and improve their digital fundraising.
The Fundraising Fundamentals
guide looks at setting up a fundraising strategy, connecting with and retaining donors, as well as making the most of multi-channel fundraising.
Digital fundraising issues featured in the guide include boosting web donations, launching crowdfunding appeals and attracting funding via social media.
Among case studies showcased is the social media activity of arts and theatre charity Flying Seagull Project
, which quadrupled the number of Facebook shares and likes it receives through just a £100 investment.
A recent Facebook campaign from the charity reached more than half a million people and after a 10 day fundraising period collected a total of £31,000, which was triple its target.
Gamers keen to give
Tapping into donations from computer and online gaming is also covered. A survey by CAF found that 17% of gamers donated while playing and more than half (58%) said they would be interested in this form of giving.
Advice includes registering for PayPal Giving Fund
, which has a partnership with online game store Humble Bundle
to help gamers donate.
Driving donations through email, by using tools such as MailChimp, Constant Contact and Salesforce is also included.
“We are coming up to a busy time for charity fundraisers. We know from our research that November and December are the peak months for people donating and many charities will currently be planning their campaigns for this time,” said CAF Head of Marketing Caroline Forbes.
“Our Fundraising Fundamentals guide is full of advice and we created it to give fundraisers a resource to help them make the most of their fundraising activities through this period and beyond.”