Gamers are being encouraged to take part in a raft of fundraising activity for the war veterans’ charity.
Armed forces charity Help for Heroes is staging a week of fundraising activity targeting gamers.
The charity wants gamers to take part in sponsored streaming as part of the week of activity called Hero Up. Twitch, Mixer and Youtube streamers are a particular target for the week of activity (March 13 -20).
“Hero Up kicks off with a week long live streaming fundraiser, where anyone can sign up, stream their favourite video games and raise money for Help for Heroes,” said the charity.
The money raised will be available from the charity’s social media accounts. This publicity is using the hashtags #HeroUp and #HeroUpGaming.
A dedicated @HeroUpGaming Twitter page has also been set up for the campaign.
Gaming has been selected for this latest fundraising push due to its popularity among many of the ex-service personnel that the charity helps.
“Many of the veterans we support have spoken about how gaming has been a valuable part of their social life when they were unable to leave the house and can also be therapeutic,” said Sarah Jones Head of Psychological Wellbeing at Help for Heroes.
“Gaming is also the largest sector in the entertainment industry with a multi-generational reach connecting billions of gamers around the world, who are increasingly using live-streaming to raise money for good causes.”
Global gaming audience
Kyma Media, which specialises in social media engagement and gaming, is working with the charity to help promote the campaign.
“Through our portfolio of hyper-engaged social media communities - made up of over two million super fans - we can truly align with the ambition of Hero Up to engage with a new, younger generation,” said Kyma Media Managing Director Tom Sweeney.
“We are uniquely positioned to expand Help For Heroes fundraising potential, giving them access to the massive, global gaming audience who watch over 726 million hours of live streaming content a month.”
Help for Heroes is one of a number of charities to enlist gamers to support good causes. Sport Relief is staging Game Raising during Sport Relief 2020 on March 13. This is also urging gamers to get involved in fundraising events and live stream games in aid of charity.