How to boost fundraising challenges in 2022

Recharge your fundraising challenges with our top tips

 

Successful fundraising is on the top of everyone’s wish list in the New Year. Kickstart your fundraising challenges with our top tips on how to drive excitement, reach, and fun among your audiences.

 

 

Advertise on social media

 

Realbuzz, an international charity working in the US and UK, says that harnessing the power of social media makes fundraising challenges more successful. They suggest using social media to update followers on progress and to encourage people to share content.

 

Social media is also an opportunity to attract influencers and grow reach. Do your homework when selecting who can help you boost your fundraising efforts. Use influencers strategically by choosing quality not quantity. Go with an account that helps you target a specific audience, rather than simply picking an account with a large number of followers.

 

 

Clear the calendar

 

Make sure your fundraising challenge is a success by checking whether other events are coinciding with yours. You do not want to saturate the fundraising arena, nor step on other efforts of other charities.

 

Take advantage of Awareness Days’ upcoming events, so you avoid clashing with others.

 

 

Leverage your CRM system

 

At Charity Digital, we’re strong supporters of digital CRM systems. To really add firepower to your fundraising efforts, use CRM data to discern audience preferences and trends. You can also use your CRM to craft personalised emails to maximise your success.

 

 

Use memes

 

Attention grabbing memes make you stand out from the crowd. To boost your fundraising challenges, pick memes that resonate with your audiences and are relevant in the moment.

 

Charity teams can also consider crafting their own content from stock graphics. Don’t be afraid to share a slightly controversial image as it can generate buzz. The best memes come from pop culture references, so be sure to search social media for what’s on trend.

 

 

Offer live and virtual components

 

Make fundraising challenges a safe space by offering hybrid events. Future proofing against lockdowns, hybrid events have both in-person and digital elements. The most successful ones often have two types of activities interacting with each other.

 

In 2021, the London Marathon went hybrid. Runners were invited to take part in either the digital or in-person race, depending on ability. The strategy paid off, raising more than £50 million for charity.

 

 

Expand your donor base

 

To give your virtual fundraising events an added boost, Classy says to expand your donor base. One the best ways to do this is to educate your existing supporters. Help by making your materials and branding available online.

 

To empower your fundraisers, include a promotional package for peer-to-peer funding pages and community events. By letting your donors do the talking, charities can leverage the grass roots marketing effect.