Insights
In the first article in our series, we look at the best virtual fundraising ideas and give some advice about how to make the most of each idea
COVID-19 drastically altered the landscape of the charity sector, leading to sweeping changes in the way charities deliver services, work with communities, and perform day-to-day operations. The changes were particularly drastic in the realm of fundraising, where charities pivoted to digital and continued to raise much-needed funds.
People turned to Zoom and livestreaming platforms to embarrass themselves for a good cause. They performed absurd acts in the name of kindness. They sang and danced as though the screen protected them from the judgment of others. It did not, but they needn’t know that.
With virtual fundraising looking to become a huge part of the post-COVID-19 landscape, we thought we’d take a look at some of our favourite ideas. So, without further ado, here is our list of the best virtual fundraising ideas.
Let’s start as we mean to go on – weird. There are so many ways to raise money by embarrassing ourselves. Schadenfreude means big money in the charity sector. So our first idea, and probably not our best, is to take the childish game some of you still play as adults and use it for social good.
You can put prices on various dares and have people purchase that dare. Once they match the price, you and your team of intrepid volunteers have to follow through. It goes without saying that you should not do anything dangerous, or anything that could harm yourselves or others.
Here are some quick ideas for dates: Shave your head, skydive, shave your friend’s head when they’re asleep, wax your legs and chest (and whatever else), or put on fancy dress for several days.
And anything can be a dare. You just have to be stupid enough to do it. For plenty of other daring ideas, check out the following article from the Irish Cancer Society’s article.
The auction is a classic of the virtual fundraising genre, by which we mean it’s been quite popular for about two years. Hosting a virtual auction requires three essential ingredients: a host, an audience, and some ridiculous things to sell.
For a host, that’s you. For the audience, you’ll need to create a buzz on socials or through other marketing and pick a platform, such as eBay for Charity, Donate, or Givergy. Then you just need to find something to sell and pick the right price, perhaps asking stakeholders or volunteers or donors.
Think outside the box. You do not simply have to sell some really nice TV, or a bracelet, or other typical items that people could buy themselves. Choose instead experience days, funny items, and sentimental items.
Or go even further. Sell an ‘evening with the host’ or even a 1:1 lesson in [insert something you can do moderately well]. If your manager can play the EastEnders theme song on the piano, for example, sell a 1:1 piano lesson with your manager. People love the ridiculous and you should embrace that.
For more information, check out our longer article: How to hold a virtual auction.
You were thinking of an idea but couldn’t quite remember what it was? Then we came along and wrote the idea that you were thinking? And you said to yourself: Bingo!
Yes, bingo. Virtual bingo nights are a fun way to appeal to all demographics. It’s easy, cheap, and you can do it all over Zoom. You can even personalise the night, creating a printable bingo sheet tailored to your audience, which could raise awareness or simply add to the fun.
Cup of tea (number three) sorted. We had to Google that, so you’re welcome.
Virtual karaoke is like a virtual singing contest, just without the talent. The virtual karaoke is actually really simple. You could download a dedicated Karaoke app, or simply fundraise via Zoom. The latter is the easiest option – and likely to increase your general reach.
To host karaoke over Zoom, gather an audience, ask them to send requests to the host, find their songs on YouTube, share their screen when it’s their turn, make sure everyone else is muted, and then let them sing their embarrassing little hearts out.
If you want to go further, if you absolutely must, then you could turn karaoke into a sort of Eurovision song contest, asking singers to represent a particular country.
You can simply ask people to donate, leaving the fundraising button on Zoom. Beautiful voices will likely raise lots of funds and terrible voices will raise even more.
A virtual dance party is not too dissimilar to virtual karaoke, only slightly less embarrassing. All the host needs to do is play some songs and ask people to dance. Make sure that everyone dances at the same time. The alternative, everyone watching one person dance, can get a little dicey.
You could make the dance party ticketed, with all proceeds going to your chosen charity, or you could ask people to donate during the event, giving what they can. Encourage wine and snacks and anything else (within reason) that will make people get up and dance.
If music be the food of love, then it should raise money. Fundraising gigs proved particularly popular during the pandemic, with people trying to fill in the void left by empty fields, concert halls, and theatres. Loads of once live events went virtual, with entire festivals livestreamed.
In the post-COVID-19 world, you can launch hybrid gigs, making the most of the authentic in-person experience along with the reach that virtual events allow. Start by picking an appropriate venue, one that will allow you to record the event. Then the fun begins as you can start to find artists.
Think local. Bigger names do not always have the bigger pull. Bands and artists from your area will create a buzz. Then you need to decide on the price of the in-person ticket, decide on the price of the virtual ticket, and then start marketing on social media and beyond.
For our step-by-step guide, check out: How to host a fundraising gig.
Enough of dancing and music, let’s talk about culture and by culture, I mean cheese.
There are various options when it comes to cheese tasting. The first is to find an expert, offer tickets to a select group of cheese enthusiasts, host a tasting night, and promote active interaction and discussion. You can include some deliverable cheese as part of the ticket.
Alternatively, ask as many people as possible and split every into rooms and let chaos reign. Tell everyone what cheese to buy, add some wine, and add a donation button. Put on some little cheese eating contests, maybe a dare or two, and ask for donations throughout the event.
Who knew you could do a whodunnit on Zoom? Virtual mystery events are a great way to raise funds. And, unlike most of other events, they include blood and murder, so could be particularly fun around Halloween.
You can host the event on a livestream platform or on Zoom and give people a narrative or an interactive experience, depending on your approach. There are loads of options to check out online, with some favourites including the classy black noir, the more graphic Zombie Cannibal Asylum, or the Ghost Ship Murder Mysteries. Find one that you like or take inspiration and create your own!
You have two options for tickets. One is to create a page using an online donation platform and simply ask for donations, which can work for certain events. Alternatively, you could ticket the event. For charities, the Light subscription plan includes unlimited free events, unlimited users and guests, and e-ticketing. Or check out Yapsody, or TicketTailor as other great options.
If the thought of dictating a ticket price is not your style, Eventbrite’s donation tickets might be for you. By creating an event on Eventbrite and choosing the ‘donation ticket type’, attendees can choose the amount they want to pay, instead of a set price.
Charities are increasingly using Gaming for Good initiatives to link up with gamers to raise funds and promote good causes. Gaming for Good usually relies on people streaming, with viewers opting to donate while they interact on platforms such as Twitch.
Gaming for Good fundraisers rely only on spreading the message, asking people to join, and asking for donations. Remember, though, that Gaming for Good is about putting on a show, interacting with viewers, perhaps making them laugh or cry.
Hackathon is the portmanteau of the words hack and marathon. The term refers to events where computer programmers and others co-operate to solve real-world problems.
To throw a hackathon, start by establishing a theme and ensure that theme resonates with your target audience. You could then identify key stakeholders who will sponsor the event, adding funds, and offer incentives to show that they will benefit, either through the hacking or through promotion.
Decide whether you want to organise an internal hackathon, depending on exclusive expertise, or open it up to the public. Then you just need to host the event. Begin by defining the objectives, giving the hackers all necessary information, and perhaps splitting into teams to work on projects. Then you can begin. You can ask for money during the event, too, to add to the sponsored funds.
At the end, consider offering some prizes and sharing success on your socials.
Also, before you go, if you want some top tips on putting together a fundraiser, check out our podcast:
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