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Infographic: How to plan your December fundraising campaign
23 Oct 2020by Chris Hall
We’ve created an easy-to-follow infographic to help you plan your end of year fundraising campaign
2020 is a year of firsts. It’s the first-time full offices are working remotely. Many organisations are running virtual events for the first time. And charities are starting to plan for a totally digital end-of-year fundraising campaign, many of them for the first time.
COVID-19 turned fundraising on its head. More than 50% of charities had to cancel or postpone events and a further 65% anticipate money raised from challenges to decrease by the end of this year.
December has historically been the biggest month of the year for giving. The recent Blackbaud Charitable Giving Report showed that 35% of online giving took place in the last three months of 2019. 18% of all giving took place in December alone and this year is expected to follow suit.
Follow-up questions for CAI
How can charities effectively transition to fully digital fundraising campaigns?What strategies increase donor engagement during end-of-year campaigns?How does remote working impact virtual event planning for fundraisers?What key metrics indicate success in December fundraising efforts?How can organizations re-engage lapsed donors through digital channels?Related Articles
Earlier this month we released a report from Blackbaud UK that highlighted the importance of investing in your end of year campaign plan. Not only is creating an engaging and successful end of year campaign plan a great way to wave goodbye to 2020, but it’s also the ideal moment to engage both existing donors, lapsed donors and prospects.
So, we thought we’d help make the planning process easier. We took Blackbaud’s report and created an easy-to-follow infographic that you can share with colleagues and print off for your notice board, fridge or bedroom wall.
Hit the button below to download and let us know what you think in the comments below.
Hit the button below to download the infographic.
Related Files
Blackbaud End-of-Year Fundraising Infographic.pdfPDF, 20.7 MB
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Chris Hall
Chris Hall
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