Celebrities, including MTV presenter James Barr and Radio 1’s Jacob Edward, are helping the transgender charity raise funds during its first live stream event.
Transgender children’s charity Mermaids is staging DigiFest2020 this weekend, featuring celebrity guests, live music and discussion.
The event asks those taking part to donate £3 by texting DIGIFEST to 70085. This offers a marketing opt in feature to find more about the charity’s work and fundraising via telephone and SMS.
COMING SOON! We’re proud to announce Digifest 2020 in support of Mermaids: the UK’s biggest LGBT+ live-streaming festival of celebrities, live music and discussion. Get April 4th in your diary! LET’S DO THIS. #DigiFest2020 👩💻 pic.twitter.com/vNkn0Zv8C5— Mermaids (@Mermaids_Gendera>
COMING SOON! We're proud to announce Digifest 2020 in support of Mermaids: the UK's biggest LGBT+ live-streaming festival of celebrities, live music and discussion. Get April 4th in your diary! LET'S DO THIS. #DigiFest2020 \uD83D\uDC69\uD83D\uDCBB pic.twitter.com/vNkn0Zv8C5— Mermaids (@Mermaids_Gender) March 26, 2020
“We are receiving a high volume of calls to our helpline from young people who are scared by what’s happening and are facing a long period of isolation in often-unfriendly environments with little opportunity to find comfort and support,” said the charity.
“Whilst parents are worried about how to support their children during a period of social isolation, many of whom deal with significant mental health difficultie p;
“Amidst all of this, the charity is facing considerable challenges; we are already seeing a reduction in individual donations, we’ve been forced to cancel all residential weekends, as well as our local groups and training sessions, which was a significant source of income for the charity.
“That’s where DIGIFEST 2020 comes in. We want to give people a real online community and something inspiring and uplifting to look forward to. We want to remind the young people and families we work with that they are not alone.”
The charity is also offering sponsorship and supporter options to companies, brands and organisations for Digifest, which takes place on Saturday April 4.
“This event is about bringing everyone together and corporate heroes and allies are an important part of that,” added the charity.
Although this is the first live stream organised by the charity Mermaids has already benefitted from Twitch live streaming in recent years. Hbomberguym, otherwise known as Harry Brewis, raised $340,000 for Mermaids via the platform by playing Donkey Kong 4 for 57 hours.