Partner success story: Apteco

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Charity Digital has built a strong relationship with Apteco, the customer analytics and audience targeting software company. Apteco helps charities to simplify and streamline analytics, shortening the time it takes to find insights, and generally boost their return on investment for marketing.

 

Our partnership with Apteco has proved particularly fruitful. Together we’ve produced short- and long-form articles, providing essential information to support the charity sector, particularly around user journeys, donor retention, the use of data to boost fundraising, and so much more.

 

Charity Digital spoke to Apteco to find out more about their experience with us. Below is Apteco’s response, detailing key results from the campaign, overall impact, and so much more. 

 

 

Why did you choose Charity Digital?

 

We began working with Charity Digital in 2022 after a colleague of mine recommended that I get in touch – and we haven’t looked back since.

 

Charity Digital are and will always be our first choice when looking to promote a new charity eGuide or resource and we always receive an influx of high-quality leads.

 

 

What were some of the key results of the campaign?

 

Since working with Charity Digital in 2022, we have generated approximately 600+ leads via eGuide downloads that we have been slowly nurturing with our own content ever since.

 

 

What impact did the campaign have for Apteco?

 

Since running campaigns with Charity Digital, the charity sector has continuously become a vital part of our target audience. We have become dedicated to helping non-profits make a bigger impact by providing tools that enhance their fundraising and supporter engagement efforts.

 

We have worked closely with many charities to assist them with their needs and have many incredible customer stories as a result.

 

 

What did you like about working with Charity Digital?

 

The team at Charity Digital are incredibly helpful, quick at responding, and hands-on when running any campaign. They are an absolute pleasure to work with and following the campaign they provide extensive analytic results in a beautiful presentation – making it easy to feedback to our internal team.

 

 

Would you work with Charity Digital again?

 

Absolutely! We have built a fantastic relationship with Charity Digital and the results speak for themselves. I would recommend them to anyone looking to get your knowledgeable and content in front of a large audience of senior charity marketers, managers, and decision-makers.

 

Thank you for everything Lisa, Tara, and Laura!