The best free marketing templates for charities

 

Content calendar and publishing schedule templates

 

The most challenging part of content marketing isn’t the writing itself, but brainstorming topics, targeting the right audience, figuring out timings, keeping consistency and making sure content meets your goals and is optimised for SEO. Charity Digital has many guides to getting organised with your content marketing, such as this content planning 101 webinar, and this guide on everything you need to know about creating killer content.

 

A recommended start is to create a publishing schedule in Excel or Google Docs and these templates are designed to form a base for that.

 

 

Editorial calendar templates, Hubspot

 

Once again, Hubspot comes through with some great free resources for digital marketers. This template for Microsoft Excel includes bonus templates for Google Calendar and Google Sheets, for planning blog posts and other online content.

 

Each template comes with instructions along with expert blog management tips, and can be easily customised to your marketing strategy. Take a look a their blog post for more on how to fill in a successful content calendar.

 

Editorial calendar template, Coschedule

 

This useful free template from marketing platform Coschedule gives you a framework for generating ideas and key topics, assigning tasks and keeping everyone in the team on track. This one’s based in Excel and includes an overall content marketing calendar as well as a blog, social media and email calendars.

 

 

Marketing reporting templates

 

Tracking your daily, weekly and monthly targets is essential for charity marketing success. Comprehensive reports help you track how well your campaign is doing and inform content creation around factors like ideal post length, topics and posting times, helping you understand the tactics that that will get your audience most engaged. Most crucially, data can give you the concrete evidence to prove to stakeholders that your efforts are valuable and worth investing in.

 

There are many tools out there for analysing data from different digital platforms, from the free Google Analytics suite to marketing automation software and social media management tools with built-in reporting capabilities. But whatever your tool or data source, you need a structured way to communicate your data findings as part of your marketing strategy.

 

 

Social media report template and guide, Hootsuite

 

As part of their free downloadable guide to social media reporting, social media management platform Hootsuite have produced a number of templates that you can use to track your activities. The guide helps you figure out what information to include in your report and how to structure the document, along with the most common metrics for you to track and what they mean.

 

 

Social media audit template, Buffer

 

Online marketing experts Buffer have a free social media audit spreadsheet, along with a handy guide and checklist that promises you can create a helpful audit report in less than 15 minutes.

 

A social media audit is a type of report that can help you examine how well your campaign is doing, how your team works and what’s working with your content. It is designed to help you look at your goals and key metrics like followers and engagement, compare your performance over time and make an action plan for improvements.