Insights
We look at the most cost-efficient, easy-to-use, and effective creation software for charities hoping to create impactful infographics
Creating noise-breaking content can be challenging. For charities producing their own media, infographics can work to showcase both numerical and emotional impact and help to raise much-needed funds.
Infographics show charitable impact in easy-to-understand graphs, diagrams, and charts, all of which help to quantitively demonstrate how charities are making a difference.
We look at some of the best software out there to help you design your own infographics.
Piktochart offers ready-made templates for charities. With a free account, charity professionals can start to communicate their message. Professional-looking templates are available, along with other ready-to-use content, such as presentations, reports, posters, and flyers. Marketing teams can easily use the cloud-based software by dragging and dropping items into the template. For those who need a bit more help, the platform also offers live customer support.
Cost: Limited access is free. For charities, there are packages starting from $39.99 (£30 approx) per annum with no long-term commitment.
Creating impactful infographics on Canva is easy. The web-based platform has ready-made templates and charities can populate infographics for processes, education, business, timelines, and so much more. Canva’s built-in templates emphasise charity impact and transparency.
Cost: Free trials and templates are available. On Charity Digital Exchange, Canva is available for eligible charities at no cost.
Like the abovementioned web-based platforms, Visme also offers charities a variety of templates. These can be customised to suit charity purposes and messaging. For more experimental charities, Visme also offers the option of full customisation, which means charities can create infographics with their own look and feel, tailoring designs to suit the specifics.
Cost: Access for charities is free. The free account allows charities to work on up to five projects.
Venngage may be the go-to web-based software for charities. The creator offers charities a wealth of choice, including ready-made templates that can be customised to represent charity aims. Charts and graphs of all kinds can be created, including line, scatter, plot, bar, and column. The infographic creator has thousands of icons, pictograms, and illustrations to help you bring the data to life.
Cost: All charities receive 50% off plans, bringing down the pricing to $10 (£7.50 approx) per month. Free options are also available.
Infograpia integrates well with charities working on Microsoft packages. Rather than using a web-based platform, Infograpia has over 1,500 slides that the user can download. Using Microsoft PowerPoint, Keynote, or Google Slide, charities can customise the downloads to showcase their impact. This package is particularly useful for charities with in-house artistic talent.
Cost: A one-time payment of $49 (£35 approx) allows a single user lifetime access.
Edraw is perfect for designers who want to eliminate online distractions when working, allowing them to take full control of the process. The software features five steps to help customise infographics: selecting a template, adding symbols, inputting text, fine-tuning details, and sharing. The main benefit of the software is its ability to export to multiple file formats. This could be a boon for charities creating content for both media and presentations.
Cost: The software is available for $69 (£50 approx). Free trials are available for charities.
Another online infographic maker, Mind the Graph specialises in scientific and academic designs. Friendly, digestible graphics can be produced to explain complex topics. The online software platform has a plethora of scientific and nature-based icons. These could be particularly useful for health care, environmental, or educational charities. Like most online platforms, the software editor also has ready-made templates for charities to customise.
Cost: A free version is available with no expiry. Packages then range from $5 (£3.70 approx) for limited use to $59 (£44 approx) per month for unlimited use.
Already used by Amnesty International, UN Women, and many businesses, Infogram is an online platform that allows team members to collaborate on projects. For those charities who need to quickly produce content, templates can be customised by multiple team members. The digital tool also lets charities publish content directly to content management systems, such as Wordpress and others.
Cost: Basic use is free for charities, with packages moving up to $149 (£110 approx) per month with an annual subscription.
PicMonkey caters to charities looking to produce graphically stunning content. As with many of the other online software providers mentioned above, PicMonkey offers templates for ease of use. But PicMonkey offers example designs that emphasise the power of imagery. For charities looking to post infographics on Instagram or other visual platforms, PicMonkey works well.
Cost: Free trials are available. The plans start from £9.08 per month for a basic membership and go up to £37.82 for team memberships for groups of three or more.
Finally, for those charities who are used to the tried, tested, and true approach, Adobe Illustrator is one of the best options available. Illustrator can help charities create bar graphs, flow charts, timelines, and much more. To help make the project extra special, icons can also be added and customised to any infographic.
Cost: Available on Charity Digital Exchange, discounted rates are given to eligible organisations.
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