Insights
Put some pizazz into your volunteering roles. Here are just a few great ideas to liven up your volunteer workforce
Digital volunteering opportunities don’t have to be mundane or meaningless. In fact, they can be exciting and crucial to the success of operations. Here, we cover the top ten virtual volunteering ideas for your audiences.
Ask your volunteers to find holes in your website, bio links, and social media accounts. You’ll want to circulate a list of errors to look for including broken links, missing images, and duplicated content. Gather feedback on how easy it is to navigate your site.
Similar to website auditing, ask virtual volunteers to check for website and content accessibility. At Charity Digital, we’ve highlighted how accessibility laws have changed, so you’ll want to ensure that everything is up to date. Digital volunteers can review content at home and look for fonts that are too small or content without accompanying captions.
For charities with ongoing programmes, online mentoring goes a long way to helping underprivileged young people. The Brightside, a charity working with teens under 16, has volunteers inspiring its beneficiaries. Online mentors chat and offer advice through a platform. Going remote, they can also respond from any device. If you have an existing mentor programme, including a virtual component makes sense.
One of the best ideas for virtual volunteers is offering advice and support by phone or online. Age UK’s digital buddy programme is an online advice line that helps older people with tech problems. Volunteers meet with their ‘clients’ via Zoom, and take off from there. Age UK also offers a telephone friend service, where friendships can be made via phone conversations.
Virtual volunteers may also be valuable when creating digital content. Guest charity blogs are a great way to engage volunteers directly from their homes. Invite authors to share inspiring stories, opinions or to write feature thought pieces. Dementia UK showcases its work by having beneficiaries share their experiences. The guest blog also publishes advice from local advocates.
Appealing to the younger generation, social media volunteering is an opportunity to manage a charity’s accounts. Done online, the role includes promoting charity campaigns and advertising unpaid roles. Oxfam offers social media volunteering roles. They ask that volunteers be responsible not only for maintaining social media accounts, but also aspects of digital strategy. The benefit here is mutual – volunteers get valuable work experience while Oxfam receives operational help.
Most volunteers are motivated by the impact they have on who they help. For charities in the education sector, online learning and support is a chance for volunteers to share knowledge. Bookmark, a reading charity, has volunteers read and play games with children with literary challenges. Readers choose a time that works for them, and they then read to children in 30-minute segments.
Within your group of social media followers, there may be individuals who want to serve as digital ambassadors. The owners of these social media accounts act as your mouth piece for the brand, events, and digital fundraising causes. While some charities have chosen to appoint platform celebrities, everyday volunteers can also be digital ambassadors. Be strategic about your choice, and choose people within an audience segment you’re looking to tap into.
Another way to help charity beneficiaries is through email support. Digital volunteers are paired with those in need, and emails are exchanged through a secure platform. Beat, a charity combatting eating disorders runs an email exchange programme to support sufferers. The charity matches volunteers with beneficiaries and asks volunteers to support by writing emails several times a week.
Audiences can be a key part of the charity mission and research. Missing Maps, is a charity helping to pinpoint vulnerable populations. The charity asks volunteers to locate those in need, so that aid groups can better assist.
Volunteers use OpenStreetMap to upload locations. Next, community volunteers add details including aid or evacuation centres. Last, humanitarian groups use the information to provide disaster relief. For charities using crowd sourcing in their operations, unpaid staff can be the key to success.
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