Insights
In the second article in our series, we look at the best animal fundraising ideas and give some advice about how to make the most of each idea
Animals say the funniest things. No, wait, that’s kids. Animals do the funniest things and funny things raise funds. The greatest fundraising efforts typically involve either profundity or playfulness, each capable of raising an emotional response that moves people towards their wallets.
With animals, the objective must surely be to make people laugh and make people coo. You want to pull emotional heart strings, almost manipulatively, all for a decent cause.
Remember, before we begin, to always ensure the safety and happiness of animals. Raising funds should not lead to stress or any harm caused – so please practice caution. So, without further ado, we are going to run you through some of the best animal fundraising ideas for charities.
There are plenty of reasons to wash a dog and fundraising is one of them. Bathing our canine friends is often a joyless task, one that the owner avoids wherever possible.
That’s where you can help. Volunteer to do the joyless task in exchange for donations. All you need is some easy-to-find grooming equipment, which could include: a bucket, an old brush, small tub (for the braver among you), sprayer, soap, towels, and nice-smelling oils (for the fancier among you).
Then just wash hundreds, if not thousands, if not millions, of dogs. Save the world, one clean dog at a time. You could perform the dog wash as a one-off event – a once-in-a-lifetime opportunity – or make it a regular occurrence. You could sell tea, coffee, and cake to dog owners while they wait for their dogs to dry – and raise a little more money.
The buddy run is essentially the fun run, only more fun because a dog, cat, hamster, cheetah accompanies you. (Bit of advice: do not buddy run with a fish. They’ll only slow you down.)
The buddy run could be a small event, with just person and pet, asking friends to donate and perhaps watch while you and your buddy run, say, 5km. (Remember not to run too far, because despite the way some of you talk to your animals, they are not actually humans and, in most cases, cannot run quite as far.)
Alternatively, you could set up a buddy run and involve as many people and animals as possible. Think of it like a Noah’s Ark situation, but with more humans and more dogs (or pets) and likely in a park.
Noah’s Park, basically.
Do you know your Downward Dog from your Cobra? Have you done the Swan, the Camel, and the Butterfly? Why not include actual animals in your yoga and raise funds, too?
Maybe don’t bring an actual Cobra because it’ll actually kill you, and probably not a Swan because the Queen will likely kill you, and I’m not sure where you’d get a Camel, and Butterflies are super delicate, so maybe just bring your dog…and stretch away.
Get a group of you and live stream the event to confused viewers. Add a donation button because watching animals watching humans perform animal shapes must be worth at least a tenner. Or simply charge participants for money, because doing animal shapes in front of animals is worth money, too, apparently.
Alternatively, team up with a local animal shelter or petting zoo. Ask them to provide some animals, invite people to do yoga, and raise awareness about their cause during your meditations.
You could help a good cause, confuse a dog, and find nirvana – all before lunch.
We know people who have sponsored hundreds of animals, evidenced by the piles of cuddly toys gathered around bedrooms. Sponsoring an animal is a fun, selfless, and simple way to make a difference and support a charity.
Many charities offer updates and send photos showing how your chosen animals are getting along. Sponsors can follow their animals through their lives, knowing that your donation made a difference.
You don’t need to be an expert to create charity cards. All you need is a bit of initiative and some exceptionally cute animals. You could feature your most photogenic felines, or cheeky canines, or other animals that are likely to make people coo. Go cute. Cute sells, especially on social media.
You could use the back of the card to give information about the animal’s life, along with information about how your chosen charity helps – raising funds and awareness at the same time.
Plenty of companies will create bespoke Christmas cards for charities. You will need to work on the design, but many companies can support that, too. You can sell the cards on your charity website – if you have one – or alternatively sell them locally, in accepting stores or by setting up a stall.
Plenty of charities, such as Cancer Research UK and Macmillan, are already selling great Christmas cards – so follow their lead. For animal inspiration, check out the RSPCA’s brilliant range.
Similar to the dog wash, but a little fancier. Lots of animal shelters have some options for dog grooming, which keeps residents in good shape. Why not use that service to raise some extra funds? Why not attract the local community and ensure their pets look their best?
Dog grooming is an art, not a science, and, as with all art, not many people know what they are doing. So ensure you have an expert on hand to make sure the dogs remain happy and content.
Ask for donations based on the grooming provided, or ask people to donate whatever they feel comfortable donating. Offer free services for any dogs that really need the help, especially if owners are not able to meet your prices.
And remember, fundraising with animals is about supporting animals, your community, and your charity. Do not lose sight of one while trying to support the other.
We all know certain pets love the attention. Social media is awash with evidence of people who basically think their cats, and dogs, and tortoises, are more handsome than yours.
You can capitalise on that trend and make money for charity. Host a pet photo shoot. Hire a professional photographer – you can likely find one willing to offer charity discounts – or perhaps just find someone with a decent camera and force them to wear more flamboyant clothes.
Set up a shoot with a backdrop like a desert island, or a police station, or anything that matches your chosen vibe. If you are able, have interchangeable options. If the pets are willing, have quick accessories to hand. Make it adorable.
Then all you need to do is sell the pictures, either as prints or online – posting pictures on socials and asking for a donation. For the more tech-savvy among you, consider selling digital images as non-fungible tokens (NFTs).
Who wouldn’t want a cat policeman as an NFT?
If you followed the above idea, you have loads of photos of animals, right? You’ve just hired a photographer and created an entire studio just for snapping pets. Go one step further, make it more professional, and create a calendar.
There are plenty of services online that can help you turn strange pictures of animals into a structured calendar, such as Team Calendars and Ask Print.
Set a price for the calendars – think realistically, set an achievable sales target, and balance against expenditure. Then comes the important part: marketing. We’ve talked about the popularity of animals in the world of socials – now is your time to capitalise on that ever-growing trend.
Publish images and captions on all relevant social platforms, ensuring you give a little information about your charity and highlight that the calendars would make perfect gifts. Perhaps put captions in the voices of the pets, for added adorableness, and then sell via your website or in local stores – depending on the extent of your audience.
This idea can take various forms. If you are fundraising for animal shelters, or places that support sick or injured animals, you could hold an open day that lets visitors find out more information about the animals. You could explain the journey each animal has taken and show how funds would help.
Another option is to take people around local wildlife areas, which is a particularly popular if you are supporting conservationist charities. Discuss the wildlife that can be found in various environments. Explain how individuals can protect and support local ecosystems. And, importantly, explain how donations can help to achieve those tasks.
The discovery days could take the form of pond-dipping expeditions, nature trails, forest or mountain walks, or riverside strolls. Ask volunteers to brush up their knowledge, invite local businesses to offer drinks or food at the start, and make it your own.
It was only a matter of time. The event will be sort of like Crufts, but obviously nothing like Crufts. Embrace the madness. Ensure dog owners and dog admirers have fun. And, most importantly, make sure the dogs are happy.
Charge a small fee to enter the competition and provide some small dog-sized rosettes for the winners. Ask local businesses to sponsor the event, with proceeds going to the charity, or perhaps just ask them to participate, with stalls and drinks and whatever else you might need.
Ask viewers to donate with QR codes or text-to-donate, perhaps even pulling out the old-fashioned tin-bucket, and use socials to spread information about your chosen charity. And, above all else, ensure you and our canine friends have fun!
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