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Our guest blog, written by Cathy Shimmin at the Directory of Social Change, explores how charity professionals can make the most of their team
In the charity sector, we often talk about managing performance as if it’s something we do to people – nudging them with incentives, prodding them with consequences. But what if we flipped that thinking?
At DSC, we believe a core leadership principle is this: you can’t manage someone else’s performance. People manage their own. What leaders can do is create the conditions in which motivation, clarity, and accountability thrive.
This article explores how charity leaders – without relying on pay rises or punitive measures – can foster environments where performance flourishes organically. No sticks. No treats. Just good leadership.
Let’s start with the myth of motivation. Too often, managers talk about it as if it’s a lever: pull the treat, push the stick. But in reality:
Instead of trying to motivate people, leaders should focus on creating environments where people can find their motivation. That’s where performance begins.
Robust one-to-one meetings are the backbone of performance culture. They’re not just admin check-ins – they’re relational, reflective, and empowering.
Golden rules for effective one-to-ones:
When organisations embed quality one-to-ones and transparent annual reviews, performance improves – not because of pressure, but because of partnership.
People can’t manage their own performance if they don’t know what’s expected. From job descriptions to codes of conduct, clarity is key.
Golden rules for communicating expectations:
High support and high challenge go hand in hand. Expectations should be clear, but also open to dialogue.
Feedback should be actionable. Telling someone they’re “great” feels nice – but telling them why they’re great helps them repeat it.
Golden rules for feedback:
Constructive feedback isn’t just commentary – it’s a tool for growth, for everyone.
Well-intentioned help can backfire if it disempowers. Coaching is about supporting people to think, plan, and solve for themselves.
Golden rules for coaching moments:
When people solve problems themselves, they own the outcome. That’s real performance.
Performance isn’t pushed or pulled. It’s cultivated. When leaders create the right conditions – clarity, trust, challenge, support – people step up. Not because they were forced. Because they were empowered.
Let’s stop managing performance like a transaction. Let’s start leading it like a relationship.
No matter your budget, DSC can help you manage your team with confidence. Find our management and leadership resources here, including training, books and more blogs like this one!
Follow-up questions for CAI
How can leaders create environments that naturally foster team motivation?What are effective strategies for conducting empowering one-to-one meetings?How should expectations be communicated to balance clarity and dialogue?What techniques ensure feedback is actionable and encourages growth?When is coaching more effective than direct management in leadership?Our courses aim, in just three hours, to enhance soft skills and hard skills, boost your knowledge of finance and artificial intelligence, and supercharge your digital capabilities. Check out some of the incredible options by clicking here.