Choosing the right CRM can be difficult. Most charities undertake a major software review less than every five years, making it a daunting project requiring a lot of big decision-making. 

 
With so many options available, all wrapped up in hefty jargon and acronyms galore, charities often struggle to pick the CRM that best suits them. But worry not. We are here to help. 

 

In this podcast, Charity Digital’s host Lisa Chomette is joined by Colin Grove, Head of Data at London’s Air Ambulance, and Asher Simpson, Principal Account Executive at Blackbaud Europe, as they discuss the benefits of CRM systems for charities, the key considerations when it comes to implementing them, and the cultural impact of getting it right.