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Podcast: How to choose the right CRM

08:00 - 09:00

Choosing the right CRM can be difficult. Most charities undertake a major software review less than every five years, making it a daunting project requiring a lot of big decision-making.

With so many options available, all wrapped up in hefty jargon and acronyms galore, charities often struggle to pick the CRM that best suits them. But worry not. We are here to help.


In this podcast, Charity Digital’s host Lisa Chomette is joined by Colin Grove, Head of Data at London’s Air Ambulance, and Asher Simpson, Principal Account Executive at Blackbaud Europe, as they discuss the benefits of CRM systems for charities, the key considerations when it comes to implementing them, and the cultural impact of getting it right.

Host & Guests View All

Host & Guests

Lisa Chomette

Lisa Chomette

Business Development Manager
Charity Digital
Ari Blair

Ari Blair

Business Manager
Asher Simpson

Asher Simpson

Charity Consultant
Blackbaud Europe
Colin Grove

Colin Grove

Head of Data
London's Air Ambulance


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Thank you for listening to our podcast, please rate and subscribe on your usual podcast provider!


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Podcast resources

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Thank you for downloading our podcast! Please see below for relevant resources and those mentioned in the podcast:

If you’d like to speak with Asher Simpson about Blackbaud’s products and how to better engage with your supporters or raise more funds, you can contact him here: or 07557 833 320

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Charity Digital’s mission is to help good causes achieve more with digital technology.