Exploring the benefits of Canva Pro

Online, fresh, relevant content reigns supreme on social media. Attention-grabbing memes, graphics, and splashy banners are only the beginning when it comes to producing quality materials.

 

Free creation tools do the grunt work, but if you’re looking to up the ante, subscribing to paid services will do the trick. Once behind the pay wall, charities can reap the benefits of creating one-of-a-kind messages that come straight from the heart your organisation.

 

Here, we look at what Canva Pro can do for charities on a shoestring budget.

 

 

Individual versus teamwork

 

Relying on single individuals to produce the entire cache of charity content works for very small organisations. Canva offers choice for individuals at no cost. Single team members can design videos, presentations, social media posts, or other marketing material.

 

There may be occasions, however, when more than one person might be working on a project. Upgrading to Canva Pro means that teams can work together to create fundraising and campaign content.

 

The platform includes workflow management tools. Comments, approvals, and editing happen on a single platform before publication.

 

 

Get more choice

 

You may find that you’ve already exhausted the templates and graphics available. To create noise-breaking, original content, charity digital teams need enough space to exercise flair and creativity.

 

Canva Pro includes over 100 million stock photos, video, and graphics – that means you don’t have to hunt around for copyright free music or content. With that much choice, there are bound to be opportunities to produce original pieces.

 

For those already on Canva Pro, premium elements show off unique icons and images which cater better to your message. 

 

 

Do away with annoying watermarks

 

One of the biggest gripes about free content creation platforms is the automatic watermark. Canva’s free subscription stamps an imprint on every piece.

 

That means your branding, while complete, also includes a Canva logo. Canva Pro unlocks the automation, and releases your content from the watermark.

 

 

Go further with editing tools

 

Producing quality content requires flawless editing. This includes layering images, adjusting colour, fonts, backgrounds, icons, and more. Professionally licensed editing software can do the trick, but so too can Canva Pro without the higher price tag. 

 

Canva Pro offers master editing capabilities in resizing and backgrounds. The custom resizing option makes sense for campaigning. Charity teams can take a single, refined image, and resize to any definition, including leaflets, posters, and social media postings.

 

The benefit here is odd resizing and pixelated areas disappear. The other feature, Background Pro, is a leg up over Adobe’s magic wand. The feature removes backgrounds from existing images, so you can focus on the forefront.

 

Again, the benefit is that charity teams can lift main characters and place them onto any background without extra editing time.

 

 

Give your brand a facelift

 

Piecemeal fonts and mismatching colour schemes can be the bane of your branding. For anyone who has used PowerPoint, memorising the coding for specific colour palettes is annoying at best.

 

Host your branded fonts and create custom colour palettes on Canva Pro. For smaller charities or those on a budget, a paid subscription enables teams to build primary and secondary palettes, save them down, and reuse them.

 

The same can be done for fonts – simply upload them to be used by the rest of the team. The distinct benefit of paid subscriptions is the branded templates. Charities can create and save them for future use.

 

 

Stay organised

 

Skip version control and scheduling problems with Canva Pro’s organisation tools. The first level of the paid subscription offers 100GB of cloud storage for teams. Charities can do away with the confusion of sending several versions of the same document. Upgrading to the Enterprise option offers unlimited cloud storage, perfect for teams expanding their cache.

 

Gain greater control of your social media accounts. Contained on the homepage, the planner publishes on Facebook, Pinterest, Instagram, and on other major outlets. As part of the workflow, administrators can share, approve, and queue up materials as part of the calendar.  Best of all, charities can edit and refine as many times ahead of publication.