Free online resource for fundraising and events during the Coronavirus pandemic

What should charities consider right now?

The last few weeks have been overwhelming in terms of changes to the way non-profits are able to operate due to the current pandemic and government restrictions on our movements. The majority of organisations are now seeing staff work from home, and fundraising plans are changing beyond recognition.

Here are a few suggestions to keep at the top of your mind right now:

1. Don’t forget to communicate that fundraising efforts must continue

Although your in-person event is cancelled, you may be able to find an alternative method of hosting it – ie. virtually. You shouldn’t be ashamed to communicate the importance of the fundraising attached to the event. You could consider including a paragraph on the important role your event plays in the overall fundraising strategy of your organisation and suggest ways your supporters can still contribute to your cause without leaving home.

2. Consider what information you’re sharing on social media

Even if you’re in the middle of an ongoing social media campaign, consider how each post might distract of devalue your more urgent calls to action. Review and re-evaluate everything you had planned to go out.

3. Remember the all-important thank you

Be sure to say thank you to anyone that makes a gift immediately. Now more than ever, it’s important to recognise people and companies making donations or doing their part to protect your mission.

Digital fundraising has never been more crucial than at this moment. And by maintaining the right messaging now, charities can build stronger and more sustained engagement for years to come.

Download the full response guide below