Free online guide helps charities to run virtual events

What is a virtual event?

Virtual events are peer-to-peer events that create a digital community around participation, fitness, and fundraising and unite people around the world behind a specific cause.

Traditional fundraising events like runs, walks or cycles usually take place on a specific time and place. This can create a great feeling of community and camaraderie but does exclude a number of supporters from participating. Virtual events are more accessible, have a low entry cost and break down location barriers; all whilst lowering risk and admin for charities.

Three steps to success

The step-by-step guide outlines three key strategies that deliver virtual event success.

1. The first is to understand the core motivations of the supporters who participate in virtual events; some supporters will be inspired by the cause, whilst others will be enticed by the event itself. Include messaging that caters to both of these demographics to maximise supporter engagement.
2. Instil and reinforce fundraising drivers. There are a number of tactics you can utilise, including target-setting, personalised asks, gamification and impact stories. All of these strategies help to boost engagement.
3. The biggest drawback to virtual events is the lack of memorable moments offered by physical events: warm-up sessions, award ceremonies and event participation itself. These create a sense of camaraderie and togetherness that unites people behind the cause and provides one of the primary drivers behind participation. Creating a sense of community is crucial. Cultivating an active online ‘tribe’ can help replicate this sense of being part of a movement and help connect your event participants despite not being in the same physical location.

This eBook offers an overview of virtual events, and gives you the resources you need to begin planning your own event. With research-driven guidance on audience engagement, overcoming barriers and event stewardship, this resource can help charities to host their own virtual events.

You can download the full eBook now.

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