Charity software partners Blackbaud Europe have launched a free online guide to help charities run virtual fundraising events.
This article is sponsored by Blackbaud Europe - leading providers of cloud software for social good.
The eBook, entitled The Secret to Virtual Events Success, outlines three key areas that drive results – supporter understanding, fundraising drivers and tribal mobilisations.
This eBook explains the benefits that running virtual events can offer charities - benefits which can range from appealing to a younger supporter base to providing a more immersive, 360-degree experience.
This free online resource contains three real-world case studies. Charities can benefit from the experience of the British Red Cross, ABF The Soldiers Charity, and Macmillan Cancer Support, and learn how these leading charities brought virtual events to life in partnership with the Blackbaud Digital Services team.
What is a virtual event?
Virtual events are peer-to-peer events that create a digital community around participation, fitness, and fundraising and unite people around the world behind a specific cause.
Traditional fundraising events like runs, walks or cycles usually take place on a specific time and place. This can create a great feeling of community and camaraderie but does exclude a number of supporters from participating. Virtual events are more accessible, have a low entry cost and break down location barriers; all whilst lowering risk and admin for charities.
Three steps to success
The step-by-step guide outlines three key strategies that deliver virtual event success.
This eBook offers an overview of virtual events, and gives you the resources you need to begin planning your own event. With research-driven guidance on audience engagement, overcoming barriers and event stewardship, this resource can help charities to host their own virtual events.
You can download the full eBook now.