The Oasis Partnership is among a number of charities successfully using celebrity auctions online to raise funds.
A small Buckinghamshire mental health charity has raised £2,000 through an online auction of exclusive photographs of music celebrities including Ed Sheeran, Stormzy and Jake Bugg. The Oasis Partnership staged the auction using the online fundraising platform Donate earlier this year and has just published its evaluation of the campaign. In collaboration with music photographer Simon Sarin the charity launched Oasis Art Box Auction on Donate, featuring 26 exclusive framed images of celebrities. Each is only released by Sarin as a single print. Those photographed included Debby Harry, Biffy Clyro, Liam and Noel Gallagher as well as Sheeran, Bugg and Stormzy. The celebrity endorsement also garnered national media interest, in publications such as the Daily Telegraph. “One particularly memorable moment was seeing the bids for the Debbie Harry print surge from £50 to £500 in a very short time on the morning it appeared on page three of the Telegraph,” said Caroline Peal, Media Relations Officer for Oasis.
The auction raised more than £2,000 with the proceeds being used to fund the charity’s Oasis Art Box initiative, which promotes creativity and the arts among its key group of service users, those affected by substance abuse.
Other charities to benefit from online auctions include The Children’s Trust, which staged an eBay auction earlier this year offering people the chance to bid for a life sized statue of movie alien Predator. Last year Barnardo’s teamed up with celebrities including the actors David Walliams and Emma Thompson to offer unique gifts through an online auction. This also included a pair of Beverley Knight’s high heels and a guitar from the band 1975.