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The Charity Digital Podcast- COVID-19: Fundraising in isolation
19 May 2020by Zoe Ruibal-Buxton
In this in episode of our regular podcast, we’re discussing how charities have been fundraising in isolation.
This podcast is sponsored by charity technology partner Blackbaud Europe. Their fundraising CRM software supports over 1,500 charities in the UK, while JustGiving from Blackbaud powers the digital fundraising of over 26,000 good causes that have raised £4 billion since 2001. For support and resources to help your organisation respond to COVID-19, visit hub.blackbaud.co.uk.
The Charity Digital Podcast returns for its latest instalment and this week we’re discussing fundraising in isolation. Our regular podcast highlights the challenges facing the sector and the successful organisations that overcome them.
At the onset of COVID-19, fundraising appeared to be one of the biggest issues for charities, yet people have quickly proven that with imaginative and innovative methods, fundraising and donating is still possible in isolation. Despite traditional fundraising routes being put on hold for now, digital has ensured there are still opportunities for charities and individuals to raise funds during a lockdown.
In this episode of our weekly podcast, we’re joined by Davinia Batley (Director of Fundraising and Engagement at Become) and Suzy Edington (Account Manager at JustGiving from Blackbaud), who consider their experiences of fundraising in isolation so far- what’s been working well, the hurdles they’ve faced and the impact digital has had. They also share the various fundraising trends, initiatives and digital options they’ve seen thriving in lockdown and the many ways charities have adapted their methods so far.
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Fundraising is always crucial to the survival of charities, but perhaps now more than ever the importance of ‘why us?’ is that something charities should be focusing on. Suzy Edington suggests that the problem many organisations are currently facing is knowing that people want to fundraise, but not knowing exactly how they can fundraise and what the options are. How can charities solicit donations and get their message heard when there is so much going on right now? The conversation also covers charity communications and how things have changed as a direct result of the changing fundraising landscape.
Ultimately, our speakers agree that investing in fundraising right now is invaluable and there is no better time to do so, however, understanding what it means to invest in fundraising as a charity is equally as important. As Davinia points out, investment is more than just financial, it’s investing time, skills, training, strategy and much more if charities want to truly harness the power of fundraising in isolation and the digital opportunities that will benefit them both now and in the future.
You can listen to the latest episode below:
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Have a question or discussion topic you’d like us to cover on the podcast? Reach out to us at podcasts@charitydigital.org.uk.
Zoe Ruibal-Buxton
Zoe Ruibal-Buxton
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