Insights
We look at the best sporting fundraising ideas and give some advice about how to make the most of each idea
Sporting events and competitions offer community, comradery, competition, and they promote health. They are a great opportunity for people to bond, socialise, meet new people, and try out new things. So why not embrace the positives and raise money for charity at the same time? Why not use sporting events to fundraise?
To get you started, we are going to look at ten great sporting fundraising ideas. A quick tip before we start: remember to increase accessibility wherever possible, champion inclusivity in all events, and broadly ensure everyone can get involved.
With that in mind, let us run through ten sporting events that could support fundraising.
It is a classic for a reason. The Fun Run offers charities the chance to bolster their fundraising while also promoting fitness in your community. And it’s easy to arrange. All you need is a park, permission, and some people to take part.
Enlist local vendors to provide food and drink to spectators. Perhaps set up a drinks table, like in marathons, and ask local sponsors to supply the drinks.
A golden rule of effective fundraising events is to encourage the weird, the whacky, the frivolous, and the funny. Invite runners in costumes, runners with pets, runners as pairs, runners running backwards, runners in pyjamas, and so on. And always ensure the race is accessible, so everyone has the chance to take part.
To paraphrase the Beatles, all you need is ice cold water. The Polar Bear Plunge is a fun-packed event that encourages fundraisers to jump into the freezing cold depths of literally any small body of water.
Take inspiration from previous plungers, such as the good folks at St Albans Sub Aqua Club and find somewhere cold and safe – not the Thames, for example – and just dive right in, literally.
Fancy dress is popular among plungers. Elves, Stormtroopers, Hippies, and Princesses have all plunged, once upon a time. Or perhaps opt to stay on brand and dress as a penguin or Arnold Schwarzenegger’s iconic Mr Freeze.
Serve food, too. Serve hot dogs to people who may well be dressed as hot dogs. Add some drinks, maybe some hot chocolate or hot toddies, and provide blankets to plungers. Remember to place QR codes around, so that people can donate while they’re trembling or laughing at other people trembling.
Find someone that you don’t particularly like and make them go in goal. Then charge people per shot and offer prizes for people who score three or five penalties in a row, depending on the quality of the goalkeeper.
Make it last for a few hours, so you raise lots of money and annoy the goalkeeper that you do not particularly like. Alternatively, change the person in the goal so everyone has a chance to kick a ball at someone they don’t particularly like. Consider offering prizes for the best penalties, the best celebrations, the best outfit, and so on.
There are lots of ways to host a tennis competition. Consider round-robin tennis matches with singles or doubles teams, or knockout competitions if you can get enough people, charging all participants for the entrance fee.
Or perhaps do winner stays on, with every challenger donating a set fee to charity. Offer prizes to the winners, such as tickets to Wimbledon or perhaps a tennis racket.
Put QR codes on the courts so that spectators can donate, and sell drinks – Pimms, perhaps – and other refreshments, with all proceeds going to charity.
Do not simply climb anything. Take the Shard, for example. Do not climb that. Instead, rent a climbing wall or team up with a local climbing gym and hold (safe and secure) races to the top, time challenges, quirky challenges, and so on.
You can ask people to pay to enter, pay per climb, or simply ask for voluntary donations. You can offer prizes to the quickest climbers and, as ever, make the day an event with snacks and refreshments and raffles and whatever else.
Stair climbing fundraisers are a good opportunity to slyly raise lots of money. Consider, for example, asking family and friends and loved ones to donate a certain amount per stair. 1p per stair seems reasonable, for example.
A bit of training, however, and you can trick the people you love into massive donations. The greatest vertical height climbing in 12 hours, for example, was achieved by Christian Riedl, who climbed Tower 185 in Frankfurt 71 times, with each ascent comprising of 988. In total, he climbed 70148 steps.
At 1p per stair, you could raise seven hundred pounds, per person.
Find some basketball courts, recruit local stars to act as judges, put on your best trainers, and start jumping. Consider creating distinct categories for dunks and remember to remain inclusive, with options for free throws and lay-ups.
Charge for entry to each category and offer prizes. Prizes might include worn and signed Jordan 1s with the sole from his second season with the Chicago Bulls, currently estimated at around $800k. Or, if you’d rather, a basketball is always nice.
An easy one. Team up with your local pub, clubhouse, or community centre and charge a small fee for people to watch a special sporting occasion. Then add loads of fundraising challenges on top. Consider, for example, competitions, pub games, and other similarly playful options that can raise funds.
Or, alternatively, ask friends to boycott the pay-per-view and donate the money to charity instead, as Premier League fans did in 2020.
You remember that time in the pub when you arm wrestled your friend to prove your worth? Do you remember how, on reflection, that was a massive waste of time? Well, why not do it again, but this time raise money for charity?
It is the easiest option on our list and perfect for workplaces. You can pick names out of a hat, or just allows participants to choose who they take on (both willing, of course). Or you can do winner stays on again, which increases the stakes and, likewise, the prestige. Charge to enter, or charge per challenge.
And the best part? You can do it all, very quickly, over your lunch break.
Take inspiration from the White Collar Boxing and host your own event. Ensure you have the right equipment and safety is practiced – provide helmets, gum shields, the necessary professional trainers and support, and so on – then just get two people to punch each other over and over again...for charity.
Create nicknames for the boxers – Barry the Bruiser, for example, or Barry the Busdriver – and give each bout a fancy title – such as The Battle of the Barrys. You could approach a local boxing gym or choose a neutral venue. Charge for the cost of entrance and allow people to make low-odd bets with excesses going to charity.
And, as with so many of the above options, enlist local vendors and ask them to provide food and drink to support a worthy cause. Pop QR codes ringside, obviously, and then enjoy the fun and frolics of an amateur boxing match.
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