The COVID-19 pandemic has left many charities scrambling for new ways to raise funds. We explore the virtual future of fundraising
This article is sponsored by Blackbaud Europe - leading providers of cloud software for social good.
In the wake of the global COVID-19 outbreak and subsequent UK-wide lockdown, many charities have had to pivot to new, digital ways of raising funds.
There are a number of different digital fundraising options available to charities. Such a wide range that the whole business of digital fundraising may appear daunting, or even overwhelming to the uninitiated. According to the 2019 Charity Digital Skills Report, 59% of charities surveyed rated their digital fundraising skills as ‘fair to low’. Fortunately, there is guidance available to charities at the beginning of their fundraising journey.
Charity partners Blackbaud Europe have created a number of free online resources to help non-profit organisations to navigate this switch to virtual fundraising. Their eBook ‘Virtual Fundraising’ offers comprehensive definitions and overviews of virtual events and virtual fundraising, as well as thorough, step-by-step guidance on how to get started. Whether you’re a virtual giving guru, or just started out on your digital fundraising journey, this resource offers a workable framework for taking fundraising activities online.
The eBook is supported by a free on-demand webinar designed to help charities digitise appeals and events in the aftermath of COVID-19.
The webinar explains what virtual fundraising is, and outlines the key factors you need to consider, as well as how Blackbaud & JustGiving can help provide an engaging fundraising platform for an immersive supporter experience.
Digital fundraising has never been more crucial than at this moment. And by setting up the right processes now, charities can build stronger and more sustained engagement for years to come.
The COVID-19 pandemic has left many charities scrambling for new ways to raise funds. Explore the virtual future of fundraising with this free online resource.