Tips for a successful photoshoot

Can’t figure out why photos and graphics are important? Not only do they fascinate, but “Images can keep the memory of a loved one alive, hold a moment in history for future generations, be a witness to tragedy or joy,” says Time Magazine.

“They can also change behaviour, stimulate understanding, and create a sense of urgency that will move people to action. Photography is the universal language that speaks to the heart.”

Creating photos isn’t just a snapshot process. For most charities, the act of posing and propping up the subject is a matter of planning a photoshoot.

Here’s how to pull off a successful photoshoot.

Decide on the purpose and story

An image can communicate so many more messages than text. To make an impactful photoshoot, decide on the purpose and how the story will be told.

The Hampshire and Isle of Wight Community Foundation offers top tips for how to show off your purpose and story. They say to show people engaging in activities, volunteering, or fundraising. Give audiences a taste of much fun they could be having while doing good.

Think about the style and focal points

To pique interest, ensure there’s a variety of subjects and focal points. Vary the viewpoint, take scene and close-up settings, says the Digital Photography School.

To really maximise the photoshoot session, take as many photos as you need – there’s always digital editing tools to perfect the shot.

Create a mood board

Professional photographers may be able to point and shoot, but most charity managers don’t have that expertise. To get a sense of the kind of photoshoot you want to organise, create a mood board. Pinterest is a platform that can help managers search and pin target images.

Pick your photographers

Professional photographers don’t cost the world but can add value by bringing experience to the team. Search for one which reflects the personality and theme of your purpose, story, and mood board. The most cost-effective way to bring on talent is to hire a freelancer.

Our top tip here is to ask for each professional’s portfolio before hiring. Make sure that there are samples of what you’re looking for – otherwise, ask for it. 

Concepts for fundraising

The photoshoot can be informal or part of another event. Opportune moments during a fundraising race, pub quiz, or social event paints an honest and fun image for charities.

To really boost the event, make sure to take rough photos and videos. This content can be valuable for behind-the-scenes exposés.

What’s the location?

Location is important, particularly in terms of lighting, mood, and background. Scouting a place that reflects the charity might include travelling outside of the office, another city, or abroad. iPhotography suggests going to multiple sites, photographing test images, and comparing to see which surroundings work best.

Check you have the right camera

Cameras come in an endless fashion of DSLR and SRL image capturing technology. To start, do your homework on the type of camera you need. Digital Camera World provides a good summary of the top ones for most uses.

Choosing a photoshoot set

You might decide there’s no need to be on location and that a set works best. Basic digital and hardware work well for charities on a shoestring budget. In terms equipment, a tripod, lighting, and background yields the cleanest shots.

Tips from photography masters

Photography masters take many photos and are practiced at telling stories and capturing moments. Shutterstock recommends zeroing in on charity solutions over sad-looking hungry children. Try to home in on what charity work is being done, with a focus on showcasing stories that are being missed.

National Geographic gives practical tips on how to do photoshoots. For beginners, they say to consider exposure, composition and zoom. Exposure settings can be switched on or off, so try to compensate for lighting.

Artists and photographers follow the rule of thirds when creating art. For a balanced composition keep the subject within the centre third of the total area. Last, zooming in can provide details that others are missing.

Our top tip here is to avoid using phone or camera filters – this often dilutes the quality of the photography. For filters and other effects, use editing software after the fact.

The nitty gritty details

Don’t forget, that when holding a photoshoot there is a duty to still do good. Make sure that you have the consent of your subjects, and that they know where the photos will be showcased. Be careful when taking photographs of vulnerable people or children – you may need to obtain special permission.