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Free online resource explains the options for contactless and cashless donations
03 Mar 2020by Aidan Paterson
This free online resource is designed to help charities navigate a changing fundraising landscape and make the most of contactless and cashless payments.
This article is sponsored by Supported Giving - a go-to partner for any charity looking to embrace new and existing technologies to maximise their fundraising efforts.
How many times have you heard the response:
‘Sorry, I’ve got nothing on me.’
We live in an increasingly cashless society. The ease and convenience offered by contactless payment methods means that fewer people walk around with coins in their wallets. This is exactly the kind of loose change that, once upon a time, would have made up a sizeable chunk of charitable donations.
So it’s perhaps no coincidence that the trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016.
Digital technology has changed the way people save, shop and spend. Now, it must change how they give to charity. Luckily, there are a number of options for charities.
Supported Giving’s charity whitepaper ‘Contactless & Cashless Donations: The Options for Charities’ provides a comprehensive overview of the technologies available to charities - everything from text donation to QR code payment and card payments via mobile devices.
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Right from the off, the whitepaper outlines an interesting conundrum. 86% of charities expect cash giving to continue dropping. And yet as many as 74% of charities have not yet tried using cashless payment systems to collect donations.
Where does this reluctance to offer cashless donation opportunities come from? Certainly not from the public. According to Pingit, 28% of UK consumers would rather make a donation via their mobile devices than traditional methods. 27% of those surveyed said that they would donate more if they could do so using a mobile device or payment card. By the end of 2018 around 8.5 million people (16% of the UK adult population) had registered for mobile payments and 79% of these registered users recorded a payment, according to UK Finance figures.
Then the reluctance must be on behalf of UK charities. This reticence to make the switch to digital fundraising is largely born out of a lack of awareness and information. Organisations that aren’t up to date on tech can very quickly become organisations that are averse to tech.
This free online resource answers the many questions facing charities looking to implement cashless fundraising, including:
- How much does it cost?
- What kind of ROI can we expect?
- Do we need to work with a third party?
- How much lead time is necessary?
- What are the rules for contacting people after a donation?
- What data do we get?
- Can we collect Gift Aid?
You can download the full eBook now:
Related Files
Contactless and Cashless Donations - The Options For Charities .pdfPDF, 13.1 MB
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