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Principle 3: Culture
28 Jan 2025
Defining the principle
Charities should create a positive environment that supports digital success through their values, actions, and ways of working. This includes working together, being inclusive, encouraging new ideas, supporting learning, and building trust and openness.
Five quick actions for charities
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Leaders should inspire change and innovation by creating a vision for how digital tools, technology, data, and AI can help their charity. They should communicate how these tools can help the charity to achieve its goals, improve its sustainability, and recognise success.
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Charity leaders should promote cyber awareness, by making sure all staff know about the risks of cyber-attacks. Teaching staff about cyber security is crucial for preventing attacks and protecting the charity
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Leaders should promote a culture of safe exploration and continuous learning. This means testing new ideas with users and making sure everyone’s views are included, both when developing services and using new technologies like AI.
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Leaders should encourage staff and volunteers to be open to new ideas and support peer learning and teamwork. Focusing on the needs of users should become part of the charity’s culture
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Leaders should create spaces where staff and volunteers can share their learnings, skills and examples of how
they use digital tools.
Supporting resources
Follow-up questions for CAI
How can leaders effectively communicate the vision for digital innovation?What strategies promote cyber awareness among all charity staff?How can charities foster a culture of safe exploration and learning?In what ways can peer learning and teamwork be encouraged digitally?How should leaders create spaces for sharing digital skills and experiences?More on this topic
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