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Principle 6: Skills

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Skills

 

Defining the principle 

 

Charities should aim to embed digital and AI skills at all levels of the organisation, ensuring they are integrated into decision-making, strategy, and day-to-day operations. Digital success depends on the confidence, motivation, and attitude of the people who run, work, and volunteer for charities. Soft skills, such as questioning, persuading, and influencing, are equally important to technical skills.

 

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Five quick actions for charities 

  • Leaders should ensure employees have basic digital skills or support them to gain basic digital skills. Plenty of resources, often free, can help that skill acquisition.

  • Charity leaders should champion ‘cyber awareness’, ensuring all staff are aware of the risks of cyber attacks. Incorporating cyber awareness in your charity is crucial for prevention, equipping your staff with the necessary knowledge to mitigate many of the risks.

  • Charities may need to think creatively about how they attract staff or volunteers with digital and AI skills (e.g. by developing partnerships with organisations who can source digital volunteers, technology companies, or universities).

  • Digital and AI skills should be developed in line with organisational strategy, such as improving impact, understanding beneficiaries’ needs and staff motivation, and increasing productivity and efficiency as well as agility. The Digital and HR/Learning and Development teams should collaborate to enhance the organisation’s digital skills and Communities of Practice should be explored as a valuable method for fostering digital skills.

  • Charities should also consider opportunities to maximise digital and data skills sharing within organisations (e.g. through reverse mentoring or informal coaching).

 



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