The way we use social media is constantly evolving. How can charities increase their impact and make the most of social media in 2020?
Social media is one of the most important tools that a charity has access to.
Whether you’re raising funds or raising awareness, social media can act as a great leveller - with the right strategy and content, even small organisations can drive large-scale change.
But the way we use social media (and even which platforms we use) evolves quickly. A successful social media strategy must evolve as well. How can charities increase their impact and make the most of social media in 2020?
Explore the latest social media trends and how they might affect your charity
For this webinar we will be joined by Tereza Litsa from social media experts Lightful, as we examine the social media trends that look set to define a new year and a new decade - as well as how charities can navigate and benefit from them.
For every organisation and every mission, there is a social media platform. The key to a successful strategy is finding the right social media platform for your charity, and sharing the kind of content that users of that platform will be looking for.
This is not as simple as it sounds, as this content can change over time. Think how different the content of your Facebook timeline looks now - when compared to how it looked a decade ago.
It is vital to make sure that your messaging is not just on-brand for your charity, but consistent with the tone and format of the platform you are using to share your message. This requires planning and strategy.
Get ahead of the curve, and make the most of social media this year.
Join us from 13:00 - 14:00 on the 13th of February for our webinar how to make the most of social media in 2020. Register here.