Giving Tuesday social media toolkit launches

A social media toolkit has been made available to help charities get involved in promoting next week’s Giving Tuesday fundraising day.

The annual event usually takes place in winter each year to boost awareness and funds for charities globally.

But due to the Covid-19 pandemic an additional event is being staged, on 5 May, to help charities tackle a loss in donations and income due to having to close shops and postpone in person events.

On 5 May we are asking ppl to share a message of thanks on social media, or a heart in their window, as a sign of gratitude to all essential workers supporting our communities. For those who are able, pls also consider making a donation to your favourite cause #GivingTuesdayNow pic.twitter.com/D0Cli0Fchs

— #GivingTuesdayNow - 5 May 2020 (@givingtuesdayuk)

On 5 May we are asking ppl to share a message of thanks on social media, or a heart in their window, as a sign of gratitude to all essential workers supporting our communities. For those who are able, pls also consider making a donation to your favourite cause #GivingTuesdayNow pic.twitter.com/D0Cli0Fchs

— #GivingTuesdayNow - 5 May 2020 (@givingtuesdayuk) April 28, 2020

To support charities next week Giving Tuesday has produced a 19-page social media tool kit, offering a comprehensive guide to promoting the event.

This includes template social media messages, using the #GivingTuesdayNow hashtag, covering the run up to the event and posts on the day itself.

Advice on engaging with celebrity ambassadors and influencers on social media is also included.

The toolkit advises charities to “Go Big” on social media on May 5. “Don’t be shy about posting and sharing updates throughout the day,” it adds.

“Aim to post four to five times on Facebook and Instagram and stories, and every two hours on Twitter.