At the start of April charity experts took part in a virtual event to offer guidance on issues the voluntary sector is facing across fundraising, content creation and digital communications.
The Project Everyone virtual summit was held earlier this month to offer expert advice to charities on meeting the challenges caused by the Covid-19 pandemic.
This offered more than 20 hours of curated sessions from global charity experts in areas ranging from fundraising and communications to content and digital.
Fundraising Everywhere and Salesforce spearheaded the online event, which took place on April 2, involving sessions across two tracks. Both Room 1 and Room 2 streams have been made available via Fundraising Everywhere’s Youtube channel.
The conference hosts for the event were Fundraising Everywhere co-founders Nikki Bell and Simon Scriver.
A key challenge facing charities is cancelling or postponing fundraising and other events, due to social distancing measures in place. Among speakers to look at this was Vanessa Weddell, Head of Events at charity communicators’ organisation CharityComms.
Her talk ’The Importance of Being Flexible – Turning Cancelled Events In To Digital Events’ focused on the need for charities to look at their events portfolio, to see which can be moved online. Pre-recorded, live stream or a combination of both, are among further considerations for charities when they are planning online events.
Supporting charities to be more strategic in their fundraising was another theme covered.
Charity Excellence Framework Founder Ian McLintock’s talk, ’Building Resilience and Creating a Fundraising Recovery Strategy’, looked at issues such as loss of contracting, individual giving, events and trading. Wider risks to charities finances, such as ongoing global trade disputes and Brexit were also covered.
Another speaker was Charity Digital’s Marketing Manager Chris Hall, who looked at ’Fighting Crisis with Content’. His session covered advice on creating good reactive content amid the Covid-19 pandemic and targeting “the right people at the right place at the right time”. Using data effectively to understand audiences was another aspect of his session.
Other speakers included Sam Laprade, Gryphon Fundraising Marketing Director, who talked about the importance of engaging boards in times of crisis.
Adapting messaging for Covid-19 and explaining needs to donors was the focus of Global Giving Program Officer Jasmine Adams’ talk.
Meanwhile, digital consultant Zoe Amar spoke about the need to become more digitally focused. Digital storytelling was a focus of a session held by Elizabeth Ngonzi of the New York University Center for Global Affairs.
Rebecca Davies, Head of International Humanitarian Fundraising at Save the Children International, and Louise Chester, UK Country Director at Potential Project, were also among those taking sessions.
A raft of bonus downloads has also been made available via Fundraising Everywhere. This includes a video from the Association of Chief Executives of Voluntary Organisations (ACEVO) on making sure charities response to Covid-19 is equitable and inclusive.